Art & The Automobile
Pedal to the palette!
2024
In the heart of NYC, Hyundai and Rhizome’s “Seven on Seven 2024” (7×7) merged art with AI in an audacious dance of creativity. At the New Museum, artists and tech gurus paired to redefine boundaries, streaming their vision worldwide. This year, 7×7 wove tales of AI in love, laughter, politics, and beyond, featuring performances with Boston Dynamics’ Spot robot and immersive data narratives about the Pacific. Hyundai, more than just cars, pioneers in global art, offers a canvas for creators with Artlab Editorial and open call initiatives.
2023
Porsche painted Shanghai in dreams with its “Dream in Colour” exhibition, toasting to 75 years of legacy and innovation. A vivid journey through Origin, Inspiration, Passion, and Vision, the show wove together Porsche’s saga with the avant-garde creations of artists like Chris Labrooy and Yang Yongliang. The exhibition, a tapestry of art books, surreal sculptures, and dream narratives, invited visitors to add their hues to a mosaic of aspirations. Porsche, synonymous with dreams, celebrated not just cars, but a 75-year odyssey of passion and imagination.
2022
Volvo turned the 2022 Festival of Arts in Laguna Beach into an eco-oasis, with the Volvo C40 Recharge, a symphony in sustainability, crafted from Southern California’s flora. This living art piece, a sensory bloom of over 20 plant species, echoed Volvo’s green manifesto. The C40 Recharge, Volvo’s electric vanguard, leather-free and eco-conscious, heralded a future where art and sustainability drive together. Volvo, more than a car brand, a patron of the planet, carving a path towards a greener, art-infused tomorrow.
2021
Polestar electrified the art world with its “Art for Art” initiative, offering the exquisite Polestar 1, a handcrafted electric hybrid, in exchange for masterpieces. A confluence of over 500 artworks worldwide, the project saw the first swap in March 2022, marking a unique fusion of automotive excellence and artistic flair. Guided by art connoisseurs like Theodor Dalenson and vetted by Sotheby’s, Polestar didn’t just trade cars for art; it ignited a dialogue between two realms of passion and precision. The Polestar 1, a collector’s dream, bridged the gap between the easel and the accelerator.
