Automotive Revolution

BY Chris Metler

Hit the road with Canada’s independent automotive trailblazers, fuelling progress with sustainability, bold advertising, and transformative mobility solutions.

Polestar

GREEN WHEELS, CLEANER FUTURES

Evolve Fleet is a key player in the eco-conscious automotive sector, leading businesses towards a sustainable future by significantly reducing greenhouse gas emissions through green fleet practices. This initiative aligns with Canada’s net-zero carbon goals, positioning Evolve Fleet not just as a visionary but also as an active creator of tools and insights for businesses to transform their transportation and logistics approaches.

The national Canadian business, a Somerville Auto Group division, integrates environmental stewardship with business efficiency, embodying accountability, innovation, and honesty. Its comprehensive services include green fleet consultations, assisting businesses in transitioning to lower- emission fleets, and offering zero-emission fleet rentals. Evolve Fleet goes further, providing EV charging stations and infrastructure planning, showcasing a hands-on approach tailored to each client’s specific needs.

The impact of Evolve Fleet is tangible, with clients enjoying benefits like reduced fuel costs and the creation of sustainable fleet roadmaps, each uniquely tailored. The company ensures seamless communication and extensive support, making the shift to green fleets less daunting.

Green fleet consultations cover a broad spectrum, from EV suitability assessments to alternative fuel vehicle swaps, all while maintaining a focus on budget and operational compatibility. Zero-emission fleet rentals offer businesses a practical way to explore greener options without significant upfront investments.
Evolve Fleet’s methodical, data-driven approach addresses range adequacy, charging infrastructure, and cost-effectiveness, providing not a one-size-fits-all solution but a nuanced, customized roadmap. This plan considers various factors, including driver behaviour and financial incentives.

Looking forward, Evolve Fleet isn’t just keeping pace with current trends; it’s anticipating future shifts. It’s prepared for the potential rise of hydrogen vehicles and the expanding role of electric vehicles in sectors like construction. The company’s vision and actions position it as a pragmatic facilitator for businesses aiming to navigate the complexities of sustainability and embrace a greener, more efficient future.

ON-THE-MOVE MARKETING

Founded in 2015 by Casey Binkley, Movia transforms trucks into mobile billboards, sidestepping conventional advertising limitations and offering targeted audience engagement. Trusted by top-tier clients such as Walmart, Pepsi, and Loblaws, Movia’s influence spans North America, signifying its significant market presence and industry confidence.

Movia combines the tangible impact of traditional ads with the precision of digital analytics, leveraging GPS and impression data to dissect audience demographics and behaviours. Its strategy goes beyond mere exposure, ensuring that ads are compelling and memorable. With visually striking designs on eye-level mobile canvases and carefully chosen routes, Movia’s trucks captivate diverse audiences, embedding brands into the collective memory.

Moreover, Movia innovates with onboard beacon analytics and retargeting capabilities, utilizing Wi-Fi/Bluetooth signals for post-encounter audience re-engagement and real-time campaign optimization, turning simple views into lasting brand interactions. The company also emphasizes community involvement, with each truck serving as a brand ambassador, making every interaction a chance to enhance brand perception.

Movia’s reach generates over a billion impressions across North America. Its success lies not just in numbers, but in creating indelible brand memories, boosting digital engagement, and making a profound impact. Amid a saturated market of digital and static ads, Movia’s moving billboards offer a unique, engaging, and interactive mode of advertising.

By marrying the allure of analog ads with the analytical rigour of digital strategies, Movia ensures its presence is not only seen but also remembered. Its trucks navigate city streets and local communities, transforming each journey into a narrative, directly engaging audiences and turning every route into a storytelling adventure.

Movia transcends the conventional bounds of advertising, inviting audiences to not just view but to interact, engage, and remember. In the advertising landscape,

Movia doesn’t merely navigate the roads; it sets the course.

Vinfast

NO OWNERSHIP, ALL ACCESS

Roam, hailing from Toronto, is innovating the automotive industry with its flexible car subscription service, eliminating the need for long-term commitments. This all-encompassing service includes insurance, maintenance, and 24/7 roadside assistance, all streamlined through a digital platform with convenient door-to-door delivery. Poised for growth, Roam plans to extend its unique offering to new cities including Calgary, Montreal, Vancouver, Austin, Orlando, and Miami.

Designed for utmost flexibility and freedom, Roam mirrors the advantages of car ownership sans its constraints, ideal for those with changing needs or during transitional life periods. It champions transparency with clear, upfront billing, offering a cost-effective choice over traditional car rentals and leases, underscored by its A+ rating from the Better Business Bureau and 4.9 stars on Google.

Roam’s user-friendly subscription process allows customers to choose their plan, set delivery preferences, and enjoy the freedom to adjust or cancel their subscription as needed. It surpasses typical rental and leasing services by providing newer, cleaner vehicles, convenient pickup and drop-off, absence of late fees, and loyalty discounts. Unlike standard leasing, Roam eliminates down payments, credit checks, and fixed-term limits, enabling easy vehicle switches and inclusive support.

Roam also redefines traditional car financing with shorter terms, tax benefits, and a continuously updated vehicle selection, avoiding the pitfalls of negative equity and complex financing arrangements.

For business clients, Roam delivers scalable fleet solutions and comprehensive support, making vehicle management effortless for professionals, small business owners, and consultants. Its private car-sharing services cater to residential and commercial sectors, offering a suite of services from electric charging infrastructure to fleet customization and all-encompassing insurance, all efficiently managed through an innovative car-sharing app.

Roam stands out as a premier pick in personal transportation, prioritizing ease of access, environmental responsibility, and customer-centric services, reshaping the automotive mobility experience.