Toronto:

The Next Chapter in Porsche’s Global Story

Set to open in 2024, Porsche’s newest Experience Centre marks the brand’s expansion in North America.

The Porsche Experience Centre Toronto is poised to become a landmark destination, enriching Porsche’s global narrative. As Porsche’s tenth global Experience Centre, it underscores the brand’s continuous evolution and dedication to creating lasting memories for its enthusiasts and customers.

Innovative Facilities & Dynamic Experiences

The Centre, sprawling over 20 acres, integrates a state-of-the-art driving circuit designed by Tilke Engineers. It’s not just about showcasing vehicles; it’s an interactive space where visitors can explore Porsche’s history and future through exhibits of both classic and contemporary models, enhanced by a dedicated Porsche shop and café.

Sustainability: A Core Principle

Reflecting Porsche’s dedication to environmental responsibility, the Toronto Centre emphasizes sustainable design. It includes a comprehensive electric vehicle charging setup, part of Porsche’s Destination Charging program. In collaboration with HOK, a leading global design firm, Porsche ensures the Centre embodies eco-friendly practices in its construction and operation.

Enriching the Porsche Journey

This Centre transcends traditional automotive experiences, offering a multifaceted engagement with the Porsche brand. It merges heritage with innovation, providing a platform where visitors can immerse themselves in everything Porsche represents — from performance and technology to luxury and sustainability.

Community & Engagement Hotspot

The site is purposefully designed to encourage discovery and wandering, with pooling areas in, and among, the many exhibitions and ongoing events, where visitors naturally gather, to exchange ideas and connect with the broader community of fellow autophiles.

Strategic Location

Located in Pickering, Ontario’s Durham Live Entertainment District, this Centre is within easy reach of a significant North American population, underscoring Porsche’s strategic focus on accessibility and engagement.

Porsche’s Global Playground

The Porsche Experience Centre Toronto joins an international network of Centres, each with its own character.

  • Leipzig: Beside the production site, it focuses on new technologies and electromobility with a 3.7-km FIA-certified circuit.
  • Silverstone: 6-km FIA-certified track with alternating various surface simulation.
  • Atlanta: Porsche Cars North America’s HQ, expanded for enhanced driving experiences.
  • Le Mans: Situated at the 24h Le Mans race venue, offers a 2.9km Circuit Maison Blanche.
  • LA: Houses nine driving modules, including a Nürburgring Nordschleife carousel replica.
  • Shanghai: Asia’s first, adjacent to Shanghai International Circuit, features functional design and varied driving areas.
  • Hockenheimring: Intense driving circuit-style,in full view of Porsche headquarters for Wherlein wannabes.
  • Franciacorta: Opened in 2021, features a 2.5km handling circuit, simulators, e-kart track, and modern customer centre.
  • Tokyo: Located amid cherry trees, offers driving on naturally topographic tracks.

Toronto’s Tribute:
Porsche 911 GT3 RS

The 2024 AutoShow world premieres a bespoke 911 GT3 RS, crafted to commemorate Porsche Experience Centre Toronto’s debut.

PORSCHE CARS CANADA & SONDERWUNSCH TEAMWORK: Collaboration between Canadian and German teams.

DISTINCTIVE LIVERY: Red and white Canadian-themed exterior.

DESIGN LEADERSHIP: Renowned designer Grant Larson showcases the capabilities of Porsche Exclusive Manufaktur.

CUSTOM INTERIOR: Race-Tex upholstery with unique houndstooth fabric.

TRIBUTE ELEMENTS: Celebratory details throughout, highlighting the new Porsche Experience Centre Toronto.

Porsche at New Heights:
911 Carrera 4S, Ojos del Salado, Chile, 2023

Porsche AG’s remarkable achievement as Romain Dumas scales 6,734 meters above sea level in a modified Porsche 911, setting a new world altitude record.

ENGINE: Stock 443 hp 3.0-liter six-cylinder boxer engine, combined with a standard seven-speed manual transmission.

MODIFICATIONS: ‘Edith’ variant, developed by RD Limited and Porsche, features significant off-road capabilities. Equipped with portal axles, enhancing ground clearance to 13.7 inches (350 mm). This alteration also modifies gear ratios for precise, low-speed throttle inputs.

UNDERBODY PROTECTION: Fitted with lightweight, highly durable Aramid fiber for navigating rocky terrain.

STEERING TECHNOLOGY: The lead car incorporates steer-by-wire system, ‘Space Drive’ by Schaeffler Group, offering precision and feedback on challenging slopes.

eFUELS: Both cars ran on HIF Global synthetic eFuels, created in Chile. These eFuels are produced from water and CO2 using renewable energy, contributing to near net CO2 neutral combustion engine use.

ENVIRONMENTAL CONDITIONS: Faced extreme conditions with half as dense air and temperatures around -20°C.

TEAM MONITORING: Health and safety monitored through Connected smartwatches by Tag Heuer, overseen by on-site medical professionals.

UNIQUE CHALLENGES: The team managed minimal snow but navigated through deep gravel and volcanic ash using the 911’s all-wheel drive system and Warp Connector for optimal grip.

The New Panamera

The new Panamera, specifically the Turbo E-Hybrid, merges a twin-turbocharged 4.0L V8 engine with an electric motor, combining power and efficiency. Its customizable interior and advanced safety tech emphasize high-tech innovation with traditional excellence.

Versatile Range: Choose from Panamera, Panamera 4, or the 2025 Panamera Turbo E-Hybrid.

Enhanced Twin-Turbo V6: Experience 348 horsepower and 368 pound-feet of torque for dynamic acceleration.

2025 Turbo E-Hybrid: A formidable twin-turbocharged 4.0L V8 plus electric motor delivering 670 horsepower and 685 pound-feet of torque.

Advanced Suspension: The new Panamera is equipped as standard with a two-chamber, two-valve air suspension which also includes Porsche Active Suspension Management.

Revamped Interior: The Porsche Driver Experience offers a sleek, tech-focused cabin with customizable screens.

Top-Notch Safety: Benefit from Matrix LED headlights, and advanced safety systems.

Setting New Standards at Nürburgring:
2025 Taycan

The 2025 Taycan brings meaningful changes while maintaining exceptional performance and driving dynamics. Porsche development driver Lars Kern achieved a lap time of 7:07.55 minutes on the Nürburgring’s Nordschleife with a pre- series Taycan, which is 26 seconds faster than his previous record in a Taycan Turbo S Sport sedan from 2022. The pre-series Taycan was equipped with a legally prescribed roll cage and racing bucket seats. Compared to the 2022 record, the pre-series Taycan was 25 km/h faster heading into the Schwedenkreuz corner. The pre-series Taycan outperformed the current Turbo S by more than 1.3 kilometres on the 20.8-klick course in Germany’s Eifel region.